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Proposal to improve the marketing communication of the company
Ščudla, Roman ; Kaňovská, Lucie (referee) ; Havíř, David (advisor)
The bachelor thesis deals with Marketing Communication within a non-banking company providing consumer loans to individuals. The first part presents the basic concepts of marketing, marketing and communication mix and analysis. Analytical describes a specific company and processes the data listed in the previous section tailored to the company. Based on the available and analyzed data, the last part is processed, namely proposals for improving the company's marketing communication.
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Proposal to improve the marketing communication of the company
Ščudla, Roman ; Kaňovská, Lucie (referee) ; Havíř, David (advisor)
The bachelor thesis deals with Marketing Communication within a non-banking company providing consumer loans to individuals. The first part presents the basic concepts of marketing, marketing and communication mix and analysis. Analytical describes a specific company and processes the data listed in the previous section tailored to the company. Based on the available and analyzed data, the last part is processed, namely proposals for improving the company's marketing communication.
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